Dr. Rini Setiowati, S.E., M.B.A. – Vice-Rector Collaboration & Global Engagement

Dr. Rini is the current Vice-Rector for Collaboration & Global Collaboration. She started her education pathway in 2013 when she joined United Arab Emirates University as a faculty member. Subsequently, she joined Binus Business School in 2008, with teaching interests in Marketing Management, Strategic Marketing, Consumer Behavior, International Marketing, and International Management.

She has been involved as a Facilitator in Corporate Training for various prominent Indonesian companies and has conducted marketing research, specifically in customer insights and product testing, for various brands such as Unilever, Dexa Medica, Nestle Indonesia, Nutrifood, Astra International, Holcim, and OCBC NISP.

Her interest in marketing and technological updates prompted her to study further the effects of ICT adoption on marketing capabilities and business performance of Indonesian SMEs in the fashion industry. Her apparent insight in Marketing brought her to prestigious positions as Board of Advisor for Indonesia Travel and Tourism Awards and Bali Tourism Awards. She also participated on the Board of the Jury for The Indonesia Sales and Marketing Awards.

Education:

Doctor of Business Management, Institut Pertanian Bogor (IPB)
Master of Business Administration, Winthrop University, South Carolina – USA
Bachelor of Economics, Majoring in Management, Universitas Katolik Parahyangan (UNPAR)

Professional Services:

More than 10 years of experience in Strategic Planning and Organizational Development.
More than 10 years of experience as a Facilitator in Government Projects and various State-Owned Institutions in the Banking/ Financial and Technology Industry, specifically in Management Development Program (MDP), and Professional Development Program (PDP)
More than 10 years of experience in conducting Marketing Research & Moderation, specifically in consumer insight and product concept tests for various FMCG brands in Indonesia
More than 2 years of experience as a Coach in Banking/ Financial and Technology Industry
Content developer in specific area of expertise