Jakarta, 30 April – There is always something new to discover in Indonesian culture. As it continues to evolve in the modern era, BINUS University’s School of Design (SoD), in collaboration with Sarinah, presents “Rupa Kala,” an exhibition that captures the richness of Indonesian culture and its transformation through time in the era of technological advancement. 

(Photo Credit: Mufti Al-Warits & Andi D. Ahnafandra)

“Young Indonesian creatives are deeply connected to culture, while they’re also evolving with technology. At BINUS University, we view Artificial Intelligence (AI) as a partner in the creative process, which is something that helps unlock more possibilities rather than replace human creativity,” said Danendro Adi, Dean of the School of Design, in an interview with our Corporate Marketing Communication team. 

(Photo Credit: Mufti Al-Warits & Andi D. Ahnafandra)

Running from April 30 to May 11, 2026, this exhibition opens up a space for students from all SoD programs of Visual Communication Design, New Media, Animation, Creative Advertising, Interior Design, Film, and Fashion Design, to share the work they have been developing in class, shaped by discussions with lecturers, friends, and even their families. 

(Photo Credit: Mufti Al-Warits & Andi D. Ahnafandra)

With the exhibition taking place at Sarinah Mall, a central and highly visited space in Jakarta, has encouraged everyone from students to lecturers and staff to really bring out their best, showcase their best work through a thoughtfully curated selection process. 

(Photo Credit: Mufti Al-Warits & Andi D. Ahnafandra)

“We see this collaboration with Sarinah as an opportunity to introduce our students’ work to public. We pulled together pieces from their coursework and final projects, aligned them with the exhibition theme, and then went through a careful curation process to choose the best,” explained Anak Agung Ayu Wulandari, Head of the Interior Design Department, during the opening. 

(Photo Credit: Mufti Al-Warits & Andi D. Ahnafandra)

After seeing the works on display and the strong commitment from the BINUS University team, Dias Adi Dharma, Vice President of Business Development and Partnership at PT Sarinah, shared that the creativity of young Indonesians can bring a unique cultural experience to the wider public visiting Sarinah. 

(Photo Credit: Mufti Al-Warits & Andi D. Ahnafandra)

“We’ve always wanted Sarinah to be a place where visitors can experience culture, whether through works from small businesses, general public, or from academic environments. Collaborating with BINUS School of Design shows how students from different fields can bring out the diversity of Indonesian culture, and with technology in the mix, it gives visitors a new way of seeing it,” Dias added. 

(Photo Credit: Mufti Al-Warits & Andi D. Ahnafandra)

To better capture this experience, our BINUS Global team also visited the exhibition, documenting a wide range of works, from fashion pieces using batik elements that reflect different regions of Indonesia, to rattan crafts, visual design projects, short films, stickers, packaging, and many other interesting creations. 

(Photo Credit: Mufti Al-Warits & Andi D. Ahnafandra)

This collaboration with Sarinah is one way for BINUS to bring academic work closer to the industry, while also introducing student works to the public as part of how we empower Binusians, especially our students, to continuously improve society’s quality of life. 

Author:  

Mita Adhisti 

Editor: 

Aninda Rahmasari